My #1 Best Email Platform
As a branding & marketing expert, I’ve worked with many email providers. Here’s why Flodesk is the best email platform and has been at the top of my list for three years and counting.
One of my favorite tasks is sending out email messaging on behalf of clients, mainly those who are small business owners or content creators. A consistent newsletter is an easy way to stay top-of-mind with your audience and generate interest for your latest endeavors.
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It is so important to find the right fit for this kind of marketing since building and designing becomes tedious and cumbersome without the right tools. If you don’t enjoy it, you aren’t likely to do it. Right? Sometimes it can feel like we’re swimming in an overabundance of potential apps, services, and platforms. Software options are ubiquitous and they all claim to be just what you need.
Here’s why Flodesk is my absolute go-to when building newsletters and email campaigns for my clientele.
1. Flodesk is User Friendly & Time Efficient
Flodesk sits in that sweet spot of being aesthetically dynamic and super intuitive. It is the very definition of user-friendly. The simplicity of the platform makes it a stellar choice for email marketing for entrepreneurs and small business owners. You can be sure that it’s easy enough for you to figure out for yourself if you prefer a DIY approach. Or, conversely, if you pay an administrative or virtual assistant to help you out with day-to-day tasks, you can trust that it will be intuitive for them to get up to speed quickly.
Every month, when I’m generating a newsletter in Flodesk, I start with a two-click step. When I log in, it takes me to a grid screen showing the most recent email campaigns. With a quick press of the mouse, I can duplicate a sent email and BAM! - half of my work was just done for me. All of the colors, branding, links, images, and verbiage I used last month is there for me to easily edit and update for the current issue.
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2. Flodesk has Built-In Branding
Whipping up classy marketing campaigns really satisfies my creative, artistic side. I get to design something that’s gorgeous, full of color, and features beautiful images. If you’re starting from scratch or need to build a new design with a new look, Flodesk has beautiful templates to get you started based on your goals. I especially love that I can upload custom logos, fonts, and colors once. These are saved to your account and can be used across the board in any template block. This obviously saves time, plus it always keeps your emails on brand.
3. Flodesk has Infinite Design Options
While I deeply appreciate Flodesk’s consistent branding, I also like that each touchpoint can feel fresh and unique from month-to-month. With a few quick clicks, I can swap out images, copy, and links. I can easily move template blocks to bring attention to or highlight a new blog or podcast. The opportunities seem endless, especially with the wide variety of templates, fonts, and colors. I often add an image with a border or a block that features descriptive text alongside a highlighted image. It is also incredibly simple to duplicate blocks or shift things around with the easy drag-and-drop feature or up-and-down arrows.
A few other add-ons I like to incorporate are call-to-action buttons and banners, which help you control the overall purpose of the email. You can slide in an "email me" or "shop now" button to direct a reader to your website or a page where they can make a purchase. Another great option is uploading files or PDFs in lieu of a link. For example, if you have a document to share or a recipe you’ve created, you can directly attach the file without having to house the link online elsewhere.
Flodesk can also connect to third-party apps such as Instagram where it will automatically display your most recent posts. This is a fantastic way to highlight what you're already featuring and to ensure that your newsletter always contains the most up-to-date activity! In addition, you can add quick-click buttons for all of your social media channels. Flodesk has different styles and color palettes to choose from for the most popular platforms like Facebook, Instagram, Pinterest, etc. Again, this helps you tailor the look to your aesthetic for consistent branding.
If you want a fool-proof option for producing eye-catching emails, Flodesk is your best option.
4. Flodesk helps you GROW YOUR LIST
Out of all the platforms I’ve worked with, Flodesk has the simplest option for uploading and segmenting your contact list. The visual system they have for working with your contacts helps keep every email address where it needs to be. Capturing new emails is also a breeze with their gorgeous forms that can be customized and embedded on your website or operate as a stand-alone webpage link for your Link In Bio.
5. Flodesk has WORKFLOWS & Analytics
On the back end, the workflows for drip campaigns are simple and effective. The visual workflow creator helps me to see exactly how the follow-up sequence will flow with time delays. While I enjoy the process of designing and creating emails, Flodesk also balances my analytical side with the administrative component of pulling reports to view recipient behaviors such as opens, clicks, and purchases. In face, Flodesk revamped their analytics earlier this year. The reports are now quite robust which helps me hone in on what the end user is most interested in.
All in all, Flodesk helps satisfy my creative flair so I can enjoy the ongoing tasks of designing fun and fabulous marketing outreach. The ease of Flodesk’s platform takes the stress out of my to do list and instead lets me feel artistic and create something I’m proud of when it’s time to hit SEND.
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P.S. If you want more tips for what’s getting the best results for me in business, life, travel, parenting, and more, sign up for my What’s Working Monthly Memo.
P.S.S. If you need help getting your Flodesk up and running or need a team to manage your email campaigns, we can help.
TLDR: Flodesk is awesome! Check out these links below to get started with your own email marketing platform.