8 squarespace website features

I’ve shared the top 3 reasons you need a website but there are some additional tools and features specific to Squarespace that can elevate your online marketing even further. While a website offers a curated experience for visitors, a few added enhancements can elevate the client experience resulting in more sales.

HERE ARE 8 HELPFUL Squarespace Features To Enhance Your Website

1. Analytics

Squarespace offers built-in traffic monitoring to help you see where web traffic is coming from and what pages they are viewing. You can also sync with Google Analytics for even more detail. Having these stats and demographics can be critical in helping you define your content to appeal to your consumer.

2. Leads

While viewing analytics is helpful, it doesn’t provide you with contact information to follow up with that potential client or consumer. Squarspace has a built-in popup or inline signup option to capture contact info. Being able to follow up with leads exponentially increases the chances you’ll turn them into a paying customer.

3. Newsletter

One simple way to stay top of mind with prospects is through a monthly newsletter. Here are 13 Newsletter Inspiration Ideas to get you started and a tried-and-true free email newsletter template. Squarespace also offers built-in email campaigns and templates, which is convenient for keeping everything under one platform.

4. Contact

Through the use of Squarespace forms, prospects or clients can reach out to you directly from your website. In fact, in my web design strategy, I always encourage having a “call to action” that invites the site visitor to connect with you. You can use the form to capture pertinent information that you want or need to know up front before proceeding to the next step, which is very handy. Forms can be designed and used as contracts too! View my web design contract as an example.

5. Scheduling

If you have a service-based business, Squarespace offers scheduling or calendar functionality through Acuity. Instead of using precious time to compare calendars, consumers can view available appointment times and schedule on their own. This also includes the option to collect any payments up front if desired and it can send email reminders too! For a low-cost option, you can also integrate with Google Scheduling, like me.

6. Resources / FAQs / Links

If you often find yourself sending the same documents or answering the same questions, I recommend dedicating a page to house all of this information. Again, this will save you time and create a more superb user experience because they can access the information easily. Another great way to use this option is with your own customized link page. Instead of using a service like LinkTree or Campsite, you can have complete control over your design. Plus, this option helps drive traffic to your site.

7. E-Commerce

There’s no need to pay for an additional e-commerce site. With Squarespace, shop functionality is already built in. You can sell both physical or digital products directly from your site. Payment processing, order tracking, and fulfillment options are also included. You can even connect your e-commerce store to print-on-demand services like Printful. This means you don’t have to hold inventory or be responsible for order fulfillment and shipping. You can essentially set it and forget it and let passive income roll in.

8. Courses

Another option for passive income is through offering an online course. This is a new feature with Squarespace but it’s quite robust. It includes options for both video or text with a lot of nice features to help your students navigate the course. WIth the digital courses option, Squarespace also offers payment plans and subscription options handled directly through the site without the need for an outside payment processor.

CONCLUSION

As you can see, Squarespace offers a ton of functionality with it’s platform and that’s just one of the many reasons it’s the only platform I use for my web design clients.

If you have questions about adding some of these features to your website, get in touch