5 Essential Steps to Take Before You Start Your Business
Starting your own business is an exciting leap — but it’s also one that comes with many moving parts. I’ve worked with dozens of brands over the years, and I’ve noticed a pattern: there are a handful of important steps that, when done early, make launching smoother, faster, and far less stressful.
Skipping these steps can cost you time, money, and momentum. But when you do them right from the start, everything else falls into place much more easily.
Here’s an overview of the five key areas you should focus on before opening your (virtual or physical) doors:
1. Lock in Your Business Name the Smart Way
Your dream name might sound perfect, but is it legally available? Checking trademarks — both nationally and in your state — will help you avoid costly rebranding later.
2. Secure Your Online Real Estate
From your website domain to your social media handles, it’s crucial to claim the digital spaces that match your brand before someone else does. Consistency in your name across platforms strengthens recognition and trust.
3. Protect Your Brand Identity
Even if you don’t plan to post on social media right away, reserving your handles ensures no one else can use them — and protects your reputation down the road.
4. Build a Cohesive Brand Look & Feel
Your colors, fonts, and logo aren’t just “pretty extras” — they’re the foundation of how customers perceive your business. The more consistent your branding, the stronger your presence will be.
5. Keep Your Finances Clean from Day One
Separating business and personal funds isn’t just good accounting practice — it can save you headaches at tax time and make your business look more professional to partners, vendors, and customers.
These five areas are just the beginning. In my free guide, “5 Things to Do Before Starting a Business”, I share the exact tools, resources, and insider tips I recommend to every entrepreneur I work with — so you can launch with confidence and avoid common mistakes.
📥 Download the complete guide and set your business up for success.